Bitcoin adoption will come through businesses: neither governments nor banks will lead the revolution.
In recent years, it’s undeniable that Bitcoin has ceased to be just a radical idea born from the minds of cypherpunks. It is now recognized across the board as a global asset, discussed in the upper echelons of finance, accepted even on Wall Street, purchased by banking groups and included as a “strategic reserve” by some nations.
However, the general perception that hovers today regarding Bitcoin’s diffusion is still that of minimal adoption, almost insignificant. Bitcoin exists, certainly, but in fact it is not being used. It is rarely possible to pay in satoshis in commercial establishments. Demand is still extremely low.
Furthermore, the debate on Bitcoin is still practically absent: excluding some local events, some niche media outlets or some timid discussion, today Bitcoin is in fact excluded from general interest. The level of understanding and knowledge of the phenomenon is certainly still very low.
Yet, Bitcoin represents an unprecedented technological improvement, capable of solving many problems inherent in the fiat system in which we live. What could facilitate its diffusion?
Bitcoin becomes familiar when businesses adopt it
When talking about Bitcoin adoption, many look to States. They imagine governments that legislate or accumulate Bitcoin as a “strategic reserve,” or banks perceived as forward-thinking that would lead technological change, opening up to innovation. But the reality is different: bureaucracy, political constraints, and fear of losing control inherently prevent States and central banks from being pioneers.
What really drives Bitcoin adoption are not States, but businesses. It is the forward-looking entrepreneurs, innovative startups and – eventually – even large multinational companies that decide to integrate Bitcoin into their operating systems that drive adoption. Indeed, the business world has always played a key role in the adoption of new technologies. This was the case, for example, with the internet, e-commerce, mobile telephony, and the cloud. It will also be the case with Bitcoin.
Unlike a State, when a company adopts Bitcoin, it does so for concrete reasons: efficiency, savings, protection, access to new markets, independence from traditional banking circuits, or bureaucratic streamlining. It is a rational choice, not an ideological one, dictated by the intent to improve one’s competitiveness against the competition to survive in the market.
What is currently missing to facilitate adoption is, in all likelihood, a significant number of businesses that have decided to integrate Bitcoin into their company systems.
Bitcoin becomes “normal” when it is integrated into the operational flow of businesses. Holding and framing bitcoin on the balance sheet, paying an invoice, paying salaries to employees in satoshis, making value transfers globally thanks to the blockchain, allowing customers to pay via Lightning Network… when all this becomes possible with the same simplicity with which we use the euro or the dollar, Bitcoin stops being alternative and becomes the standard.
Businesses are not just users. They are adoption multipliers. When a company chooses Bitcoin, it is automatically proposing it to customers, employees, suppliers, and institutional stakeholders. Each business adoption equals tens, hundreds, or thousands of new eyes on Bitcoin.
People, after all, trust what they see every day: if your trusted restaurant accepts bitcoin, or if your favorite e-commerce platform uses it to receive international payments, or if your colleague receives it as a salary, then Bitcoin no longer appears to be a mysterious object. It finally begins to be perceived as a real, useful, and functioning tool.
The integration of a technology in companies helps make it understandable, accessible, and legitimate in the eyes of the public. This is how distrust is overcome: by making Bitcoin visible in daily life.
Bitcoin and businesses today
A River Financial report estimates that as of May 2025, only 5% of bitcoin is currently owned by private businesses. A still very small number.
To promote Bitcoin adoption, it is necessary today to support businesses in integrating this standard, leveraging all its enormous opportunities. Among others, this technology allows for fast, economical, and global payments. It eliminates intermediaries, increases transparency and security in value transfers. It removes bureaucratic frictions and allows opening up to a new global market.
Every sector can benefit from Bitcoin: e-commerce, tourism, industry, restaurants, professional services, or any other business. Bitcoin revolutionizes the concept of money, and money is a transversal working tool.
We are still at the beginning, but several signals are encouraging. According to a study by Bitwise and reported by Atlas21, in the first quarter of 2025, a growing number of US companies (+16.11% compared to the previous one) are including Bitcoin in their balance sheets, not just as a financial bet, but as a long-term strategy to protect their assets and access a decentralized monetary system to transfer value worldwide without resorting to financial intermediaries.
Who is driving the change?
Echoing the words of Roy Sheinfeld, CEO of Breez, the true potential of Bitcoin will be unleashed first and foremost from the work of developers, the true architects in designing and refining tools that are increasingly simple and intuitive to use for anyone, regardless of level of expertise. It is the developers – Roy rightly argued – who will enable us to “conquer the world.”
But probably that’s not enough: the next step is to make Bitcoin a globally accepted technological standard, changing its perception towards the general public. And this is where businesses come into play.
Guided by the market, technological innovation, and the desire to meet user demands, entrepreneurs today represent the fulcrum to accelerate the monetary transition from the current fiat system towards the Bitcoin standard. It is entrepreneurs who transform innovations from opportunities for a few to a reality shared by many.
The adoption of Bitcoin will therefore not arise from a sudden event, nor from the exclusive fruit of enthusiasts’ enthusiasm or from arbitrary political choices decreed by States or regulators.
The future of Bitcoin is built in the places where value is created every day: in companies, in their systems, and in their strategic decisions.
“If we conquer developers, we conquer the world. If we conquer businesses, we conquer adoption.”
