The Bitcoin mining company is reshaping its strategy in response to market challenges and trade policy shifts.
According to an April 15 report by Bloomberg, Bitdeer is redirecting its corporate strategy with a strong focus on Bitcoin mining in the United States. The company is also scaling back its mining hardware sales to third parties to concentrate on its own operations.
Jeff LaBerge, head of capital markets and strategic initiatives at Bitdeer, stated:
“Our plan going forward is to prioritize our own self-mining.”
Amid rising global trade tensions, Bitdeer announced its intention to begin manufacturing mining hardware in the U.S. in the second half of the year.
“This is something we’ve been planning for a long time,” LaBerge said of the manufacturing expansion. “We want to bring jobs and manufacturing back to America.”
The halving’s impact on mining
Following the halving, the Bitcoin mining sector is facing difficulties in 2025. According to a JPMorgan analysis shared with industry media, since the April 2024 halving, mining revenues and gross profits have dropped by an average of 46% and 57%, respectively. At the same time, Bitcoin’s hash price — a key indicator of mining profitability — is hovering near all-time lows around $43, as shown by data from Hashrate Index.
