Scandinavian bank Nordea opens up to digital assets with its first Bitcoin ETP.
According to Bloomberg, Nordea, one of the leading financial institutions in Scandinavia, has officially announced the launch of its first Bitcoin ETP, marking a shift for a group that, until a few years ago, maintained a skeptical stance toward digital assets.
The exchange-traded product, developed by CoinShares International Limited and available from December 2025, will allow investors to gain exposure to Bitcoin’s price without the need to hold the asset directly.
According to half-year results published in July, Nordea manages over $286 billion in assets, with an estimated customer base of more than 10 million people.
Nordea’s transformation exemplifies how the traditional banking sector is rethinking its strategy toward digital assets. In 2018, the bank had announced it would ban employees from buying and holding bitcoin due to concerns over the unregulated nature of the cryptocurrency market.
The launch of Nordea’s ETP comes amid an increasingly defined regulatory environment. The implementation of the MiCA (Markets in Crypto-Assets) regulation has provided a clear legal framework for European operators, encouraging traditional banking institutions to enter the sector.
