The Spanish coffee chain follows in Strategy’s footsteps, aiming for a Bitcoin-first strategy.
Vanadi Coffee SA, a well-known Spanish coffee shop chain, is preparing for a major shift in its business model through a bitcoin investment worth over $1.1 billion. The company plans to transform itself from a simple coffee distributor into an entity centered around the leading cryptocurrency.
Salvador Martí, chairman of the board of directors, has outlined a clear vision for the company’s future, seeking authorization to implement a bitcoin accumulation strategy with a maximum budget of €1 billion, according to documentation submitted to BME Growth.
The strategy involves using convertible financing lines to support the bitcoin acquisition, following the model successfully pioneered by Strategy. Martí has already demonstrated his conviction by purchasing 5 BTC for approximately $500,000 two weeks ago.
Vanadi Coffee’s decision comes at a critical moment for the company, which reported losses of $3.7 million in 2024 — exceeding its annual revenues by nearly $600,000. The GameStop episode offers a relevant case study: the American company, facing similar difficulties, opted to purchase bitcoin through a debt securities issuance, acquiring a total of 4,710 bitcoins.
The corporate bitcoin trend
Vanadi Coffee’s initiative is part of a broader global movement, with companies from various industries embracing bitcoin as a strategic reserve asset. From Chinese logistics firms to football clubs, the phenomenon of corporate adoption is crossing both geographic and sectoral boundaries.
Strategy remains the pioneer of this approach, having demonstrated how a company can completely reinvent itself through bitcoin accumulation. Michael Saylor’s success story has inspired numerous other businesses to consider cryptocurrency not merely as an investment, but as a central pillar of their business strategy.
The next Vanadi Coffee board meeting, scheduled for June 29, will mark a pivotal moment for the Spanish company. Approval of the $1.1 billion strategy could trigger further investments from other corporations.
