VanEck, an investment firm awaiting SEC approval for the Bitcoin spot ETF, has recently launched a Bitcoin spot advertisement. It is the third company to do so.
On December 29, VanEck shared a video on X titled “Born to Bitcoin,” without any explicit reference to a specific financial product. The advertisement features a sign that says “Buy Bitcoin,” reminiscent of the one displayed behind then-Fed Chair Janet Yellen in 2017.
Other investment firms are starting to advertise
In recent weeks, other companies such as Bitwise and Hashdex have launched their advertising campaigns. Bitwise has recruited actor Jonathan Goldsmith to portray his ‘Most interesting man in the world‘ character in a commercial promoting Bitcoin as an investment product. Similarly, Hashdex has created an advertisement highlighting the potential applications of innovative and disruptive technologies like Bitcoin.
The Bitwise ad:
The Hashdex ad:
Awaiting SEC approval
At the time of the publication of various advertisements, the SEC has not yet approved any Bitcoin spot ETF. Some believe that January 10th could be the right date for the approval of all currently pending ETFs.
