The video platform is enabling PayPal’s stablecoin as a payout method.
YouTube has taken a step toward integrating digital assets, allowing U.S.-based content creators to receive payments in PYUSD, the stablecoin developed by PayPal.
According to a December 11 report from Fortune, the video-streaming giant has activated this feature for its U.S. users. May Zabaneh, PayPal’s head of crypto, confirmed that the service is live, although currently limited to the American market.
“The beauty of what we’ve built is that YouTube doesn’t have to touch crypto and so we can help take away that complexity,” she said. YouTube will continue interacting with PayPal in fiat terms, while PayPal converts payouts into PYUSD for creators who opt in, reducing the technical and regulatory burden for the video platform.
The collaboration between PayPal and YouTube is not new. For years, users have been able to transact on the platform using PayPal services, which are also used to distribute AdSense earnings to creators.
Launched in mid-2023, PYUSD has reached a market capitalization of $3.9 billion, according to data from CoinGecko. The stablecoin has seen significant growth since the start of the year, climbing from around $500 million in January to current levels.
Most of that expansion occurred beginning in September, when PYUSD’s market cap hovered around $1 billion. During that month, PYUSD was integrated into Spark’s lending markets and Bitfinex Stable, an institutional-grade blockchain for stablecoins, further accelerating its adoption.
