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Morgan Stanley aims to expand Bitcoin services with trading, lending, and custody

Newsroom by Newsroom
February 27, 2026
in Bitcoin
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Morgan Stanley is developing an all-in-one platform for custody, exchange, and lending targeted at institutional investors.

During the Strategy World conference, Morgan Stanley revealed plans to broaden its offerings in the digital asset space. The U.S. investment bank intends to develop a proprietary solution for digital asset custody and exchange.

The first step of this expansion involves integration with the E-Trade platform, enabling clients to buy and sell spot cryptocurrencies through partnerships with external providers. Last year, the bank had already announced its intention to offer access to spot Bitcoin ETFs and enable direct trading via E-Trade.

Over the next twelve months, the bank plans to launch a fully integrated platform for the custody and exchange of digital assets. According to Amy Oldenburg, head of digital asset strategy at Morgan Stanley, this is “a natural progression” for an institution that cannot “simply lease the technology” but must ensure absolute reliability standards.

The planned solution will provide clients with legal custody of their digital assets under Morgan Stanley’s direct oversight. However, the bank acknowledges that some investors will prefer to retain custody of their funds, particularly regarding bitcoin.

Oldenburg explained that Morgan Stanley’s approach to digital assets is heavily influenced by experience in emerging markets. During her 26 years at Morgan Stanley, including 13 leading the investment business in emerging markets, she observed early adoption of bitcoin and other cryptocurrencies in 17 of the top 20 global markets. “As this sector continues to institutionalize, we aim to provide comprehensive services to our clients,” Oldenburg said.

In addition to custody and trading, the bank is exploring additional services, including yield products and crypto-backed lending. Although still in the early stages, Morgan Stanley is closely monitoring momentum in decentralized finance (DeFi) and other innovative products.

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