The company is ramping up its in-house mining operations to stay competitive in an evolving market.
Bitdeer Technologies Group, a company specializing in Bitcoin mining infrastructure, is expanding its mining activities in response to weakening demand for machines from external customers.
According to Bloomberg, Bitdeer is accelerating its shift toward using its own equipment for mining, effectively competing with the same clients who purchase its machines.
The company’s latest official filings show a year-over-year increase in mining capacity as of August, along with a stated goal of positioning itself among the world’s top five Bitcoin miners.
In August, Bitdeer mined 375 BTC, ranking sixth globally – behind MARA Holdings, IREN, Cango, CleanSpark, and Riot Platforms – according to industry data.
Hardware producers’ trend
According to The Miner Mag, hardware manufacturers are trying to offset declining machine sales by monetizing their own mining capacity. Both Canaan and Bitdeer have been cited as examples of this trend, with Bitdeer nearly tripling its proprietary hashrate to 22.5 EH/s between December 2024 and July 2025. The company projects that a 40 EH/s capacity could generate roughly $750 million in annualized revenue with gross margins above 50%.
Wolfie Zhao, an analyst at The Miner Mag, told Bloomberg he expects “large miners to remain cautious on fleet expansion for the foreseeable future.”
Mining and diversification
As Bitcoin’s price continues its run, the mining economy has become increasingly complex, especially after the 2024 halving that cut block rewards in half.
In response, several mining companies are diversifying their business models, redirecting hardware toward new workloads such as artificial intelligence and data center infrastructure.
Meanwhile, Bitcoin’s network difficulty keeps climbing to new all-time highs, extending a long-term trend that has squeezed margins and tightened operating conditions for major miners.
With demand for AI computing power surging, miners are finding new opportunities by repurposing or upgrading existing facilities to serve this growing market.
